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UNI MAS CHANNEL COX ARIZONA PROFESSIONAL

is providing the Electronic Service Guide services for the Phoenix Model Market Initiative, built on the company’s robust delivery platform and expanded to include rich media content. Dolby is providing encoding and decoding technology to add key audio features with Dolby AC-4 and is working closely with video delivery expert Harmonic on the implementation of this ATSC 3.0 next generation audio format in their broadcast and OTT workflows.

UNI MAS CHANNEL COX ARIZONA PROFESSIONAL

Channel Master, which is based in the Phoenix metropolitan area, will supply a variety of reception antenna products and lend its professional signal evaluation expertise to the Phoenix Model Market project, including development of future products designed to enhance digital TV reception.

Additionally, Samsung’s support of ATSC 3.0 applications and online services will facilitate the testing of advanced features for next-generation TVs in the U.S. Their success in Korea will help Phoenix focus on evaluation of features such as HDR and immersive audio for the ultimate entertainment experience.

Samsung brings their expertise to the Phoenix Model Market project having rolled out ATSC 3.0 TVs widely in South Korea.

Supplementing the partnership announced at 2018 CES, Sony will collaborate with Pearl TV, not only in developing the Electronic Program Guide, but also in testing technology and service models to insure the customer experience is of the best quality and drives engagement.

Sony Electronics will supply televisions, demodulators and application development tools for ATSC 3.0.

LG is already marketing dual reception ATSC 3.0/1.0 TV products in South Korea.

LG Electronics is the first consumer electronics manufacturer to supply integrated ATSC 3.0 television receivers for evaluation and monitoring in Phoenix this spring.

New to the Phoenix Model Market effort are consumer electronics manufacturers LG Electronics Sony Samsung and Channel Master technology contributors Dolby Laboratories TitanTV and Unifsoft and signaling and technical experts BitRouter Meintel, Sgrignoli, & Wallace and Yotta Media Labs.“More announcements are coming, because the Phoenix Model Market is an open test bed environment and we plan to work with additional suppliers and share our findings broadly with the industry,” Schelle said.Consumer Electronics Manufacturers: ATSC 3.0 allows us to continue innovating and providing our audience with a unique, best-in-class viewing experience,” said John Eck, Chief Local Media Officer.

The Phoenix Model Market project is the first collaborative single-market effort to plan for and implement a transition to next-generation over-the-air television broadcasting.“We are excited to be pioneering the next generation of broadcast television with our UniMás station in Phoenix. We are also simultaneously preserving ATSC 1.0 signals for viewers in coordination with other broadcasters in the Phoenix market,” said Pearl TV Managing Director Anne Schelle as she announced the new service on opening day of the annual NAB Show in Las Vegas. “Today’s announcement is just the first Phoenix station to transition to ATSC 3.0, with additional partner stations to be added soon.

PHOENIX–The first next-generation TV signal in the Phoenix Model Market is “on the air,” with KFPH-CD Channel 35, owned by Univision Communications Inc., now transmitting UniMás network programming using the new ATSC 3.0 standard. Click here for the original article that was posted on Broadcasting & Cable on April 10, 2018.įirst Collaborative, Single-Market Transition to ATSC 3.0 Now Underway as Additional Key Partners Join Model Market Project Posted on April 18th, 2018 by TitanTV, Inc. Phoenix Model Market Launches First Next-Generation Television Channel with Local Univision-Owned UniMás Station